The American Family Association (AFA) doesn't like it when people and businesses are open and welcoming to all faiths, traditions, and creeds. They want just their own religion granted a spot of reverence and privilege, and no one else gets any recognition. That's why they are one of the groups persisting in persecuting this fictious "War on Christmas".
Yesterday, I discussed the "naughty or nice" list that the AFA has, and the ones getting a "naughty" recommendation are those that don't pander to just the Christians, and recognize that there is a substantial percentage of their customer base that isn't Christian and doesn't celebrate Christmas. They've just put in a news flash - Dick's Sporting Goods is the "naughtiest of the naughty".
So, if you want to be a real dick about not saying "Merry Christmas" this year, maybe you can do all your holiday shopping at a large sporting goods store.